Flexible Film Packaging for Form-Fill-Seal Systems
Roll stock is pre-printed flexible film supplied on a continuous roll—ideal for vertical or horizontal form-fill-seal machines, flow wrap systems, or automated packing lines. It is the go-to format for brands looking to scale efficiently with customized packaging that performs at high speed.
Optimized for Efficiency Without Compromising Design
With roll stock, your operation moves faster and smarter. Willowpack roll stock offers strong barrier protection, consistent color quality, and optional transparent windows for enhanced shelf appeal.
Custom Options to Match Any Application
We offer high-quality roll stock materials and laminations tailored for a range of packaging needs. Start with a base material of white or clear PE. Then add gloss, soft touch, or high barrier lamination. We offer full color printing, with optional white ink printing as well.
Orders start at 1,000 repeats and scale up to 100,000+ with customizable roll width, repeat length, direction, and repeats per roll.
Why Order Roll Stock from Willowpack
We are here to help your packaging operation run smoother while keeping your product looking its best:
- Low MOQs starting at 1,000 repeats
- 7–10 business day turnaround after approval
- No setup fees or plate costs
- Instant quotes and easy online ordering
- Sustainably printed in North America for consistent quality
- Support for clear windows, high-barrier layers, and white ink
Used by High-Growth Brands Across Categories
Willowpack's roll stock is trusted for:
- Better-for-you Foods – snack bars, trail mix, granola, dry goods
- Dry Goods – rice, pasta, baking mixes, grains
- Health & Wellness – supplement powders, drink mixes, adaptogens
- Pet Products – chew sticks, treats, food portions
- Confectionery – candies, chocolates, functional gummies
- Cannabis – infused products, edibles, pre-rolls
- Household & Personal Care – cleaning pods, wipes, single-use packets
- And more
File Settings
- File is in PDF format
- There is only one artwork per PDF (no multiple artworks in one file)
- Hidden layers are deleted
- Files are submitted with proper orientation (facing the right way)
Size
- Artwork size matches the size of the order plus bleed*
- Artwork contains bleed of at least 0.0625 inches around all edges
*Bleed is when the artwork extends outside of the trim line, acting like a safety margin in case there is a little bit of shifting during the trimming process.
Color
- All artwork is in CMYK mode (no RGB or PMS). PMS is allowed only for dielines or white ink areas (see the 'Special Printing' section below)
- Black text should have CMYK values: C0, M0, Y0, K100
- Black design elements (non-text) should use rich black with CMYK values: C30, M20, Y20, K100
- If you select the 'Black Only' option for your order, artwork should contain K only (not CMY or RGB), with the exception of any dielines or white ink areas
Design Elements and Text
- Recommended: No borders along the edge of your design
- Recommended: Vector-only design elements and text
- If non-vector images are used, they must be at least 300 DPI
- All text is outlined (not embedded), meaning it is vectorized
- File does not contain linked images, form fields, comments, or annotations
Dieline
- Indicate the dieline using a single stroke outline
- The outline is set to a separate spot color named 'Dieline'
- The outline is on its own layer
- The outline is set to Overprint
White Ink (Optional)
- Indicate the area where white ink is to be applied on the topmost layer of your artwork
- This area is filled with a separate spot color named 'White_Ink'
- The White_Ink area is set to Overprint
- If you do not want anything to print on top of the White_Ink area, set it to Knockout
- Do not supply separate files for CMYK and White Ink. Place them on different layers in a single file
Size
Input your own custom dimensions.
- Repeat length* – the vertical dimension of the artwork from top to bottom
- Roll width – the horizontal dimension of the artwork, measured from one side to the other
Roll Direction (Optional)
This refers to how the artwork is dispensed from the roll. Please do not rotate your artwork when you submit it, as we will handle rotation automatically based on the roll direction you choose.
Step 1: You place an order on our website.
Step 2: Our prepress team reviews your file.
Step 3: Our production team prints and laminates your roll stock.
Step 4: Once ready, we ship your order and send you a tracking number.
Standard production takes 7-10 business days after file approval. Shipping typically takes 1-5 business days depending on your location and shipping method.
No, the instant pricing you see on the product page does not include taxes and shipping. To see the price that includes taxes and shipping, please proceed to checkout, where we will calculate the taxes and shipping cost based on your shipping address.
A 'repeat' is your artwork appearing once on the roll stock. For example, if your roll stock has your artwork printed 10,000 times, that means your roll stock has 10,000 repeats.
Each design must be placed as a separate item within your cart, but you can check them all out together in one order.
The Upload Artwork button will only work after you fill out all the fields on this page to specify what you want for your order. Please ensure everything is filled out.
Please check the following:
- File format: Must be a PDF
- File size: Maximum 250 MB
- Page count: Must match your order (e.g. a roll stock file should only have 1 page)
- Potentially corrupt file: Try resaving with different settings, renaming without special characters, and ensuring the file is fully exported
Please check your network connection, refresh your cache, refresh the page, and try again. If the issue continues, please contact our support team.
Please check your spam or promotions folder. If it's not there, you can reach out to our support team for help.
Each size, material, or design variation must be submitted as a separate item, but they can all be checked out in one cart (one order).
Upload your artwork and add the item to your cart. Repeat the process for other items by clicking the 'add another item' button and adjusting size or material as needed. Once all items are in your cart, proceed to checkout and they will be ordered and shipped together.
To achieve a window, we recommend ordering Clear PE + Gloss Lamination or High Barrier AlOx. Include white ink in your artwork under other colors so they appear more solid in areas where you do not want a window. Please check the 'Artwork Prep' section to ensure your file meets white ink requirements.
We do not currently offer samples. However, our minimum order quantity is 1,000 repeats, allowing you to place a minimum order to use as samples.
We offer design services to help you create a dieline for your roll stock, as well as file modification services to help get your files print-ready. Visit our Packaging Design Services page for more information.
White ink can be used in two main ways:
- As a base layer: Printing white ink first allows colors printed on top to appear more opaque on non-white materials such as clear or metallic.
- As white artwork: Enables white design elements on non-white materials.
Please check the 'Artwork Prep' section to ensure your file meets the requirements for printing white ink.
If your desired option is not available on our ecommerce platform, you can request a custom quote using our Get a Quote form .
Please contact our support team as soon as possible to arrange mailing a physical color sample. We will do our best to match the provided reference.
If your file does not meet our print-ready requirements, we will notify you with the reason the file was rejected. Please fix the file and upload the updated version. If no action is taken, your order will remain on hold.
If you are looking for more information, we encourage you to visit our Support Center for more information.
If you need to reach out regarding your order, you can contact our Customer Support Team here or by calling 1-833-536-1183. Our hours of operation are Monday to Friday 8 AM to 5 PM EST.
If you need an option that is not available on our ecommerce ordering page, we may still be able to help you! Please fill out this form to get a quote for a custom order, and we will have one of our packaging experts reach out to you.
FDA 21 CFR 177.1630 compliant
PE:FDA 21 CFR 175.105, 175.300(b)(3)(xxx), 175.320(b)3iii, 176.180, 176.210, 177.1200 , 177.1210, 177.1350, 177.1520(a)(2)(i), 177.1520(a)(3)(i), 177.1520(a)(3)(i)(a)(2) , 177.1520(a)(3)(i)(c)(1), 177.1520(b), 177.1520(c)2.1, 3.1a, 178.2010(b) , 178.3120, 178.3297(e), 178.3400, 178.3750, 178.3860, 179.45 , 181.28, 181.29, FCN 1753
Conditions of Use:Conditions of Use B - H, as described in Table 2 of 21 CFR 176.170(c) For use in contact with nonalcoholic food. Not for use in contact with infant formula and breast milk but may be used in repeat use articles for feeding infant formula and human milk as well as packaging of powdered infant formula.
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