Durable, Flexible Packaging That Elevates Your Product
Stand up pouches are a versatile packaging format with a bottom gusset that allows them to stand upright on shelves. They offer strong shelf presence, easy storage, and a way to keep products fresh longer.
Engineered for Function and Shelf Appeal
With optional zippers, tear notches, hang holes, and a range of finishes, Willowpack's stand up pouches are made to preserve freshness, communicate your brand clearly, and perform in real-world conditions like freezers, shipping, and retail shelves.
Options That Work for Every Product
We offer three stand up pouch materials, each with its own strengths:
- White PE – opaque, perfect for bold graphics without windows
- Clear PE – high clarity, ideal for transparent windows or full product visibility
- Metallic PET – reflective, with superior barrier properties and a luxe look
Finish your pouch with gloss or soft touch lamination, and print using colors and/or white ink. Choose from standard sizes or input your own custom dimensions.
Why Order Stand Up Pouches from Willowpack
Our ecommerce platform gives you an easier, faster way to get high-quality flexible packaging:
- Instant quotes and easy online ordering
- Low minimums starting at just 500 units
- Fast turnarounds: 10–12 business days after approval
- No setup costs or plate fees
- Sustainably printed in North America using digital printing
- Optional features like child-resistant zippers, tear notches, and hang holes
Trusted by Brands Across Industries
Willowpack's stand up pouches are used by growing brands in:
- Better-for-you Foods – granola, protein snacks, trail mix, dried fruit
- Health & Wellness – supplements, powders, adaptogens
- Pet Products – dry food, treats, chewables
- Confectionery – gummies, chocolates, hard candies
- Beverages – powdered drink mixes, functional blends
- Personal Care – bath salts, single-use wipes, wellness sachets
- Cannabis – edibles, infused products, dry flower, pre-rolls
- And more
File Settings
- File is in PDF format
- There is only one artwork per PDF (no multiple artworks in one file)
- Hidden layers are deleted
- Files are submitted with proper orientation (facing the right way)
Size
- Artwork size matches the size of the order plus bleed*
- Artwork contains bleed of at least 0.0625 inches around all edges
*Bleed is when the artwork extends outside of the trim line, acting as a safety margin in case there is slight shifting during the trimming process.
Color
- All artwork is in CMYK mode (no RGB or PMS). PMS is allowed only for dielines or white ink areas (see the 'Special Printing' section below)
- Black text must use CMYK values: C0, M0, Y0, K100
- Black design elements (non-text) should use rich black with CMYK values: C30, M20, Y20, K100
- If you select the 'Black Only' option for your order, artwork should contain K only (not CMY or RGB), except for dielines or white ink areas
Design Elements and Text
- Recommended: No borders along the edge of your design
- Recommended: Vector-only design elements and text
- If non-vector images are used, they must be at least 300 DPI
- All text is outlined (not embedded), meaning it is vectorized
- File does not contain linked images, form fields, comments, or annotations
Dieline
- Indicate the dieline using a single stroke outline
- The outline is set to a separate spot color named 'Dieline'
- The outline is on its own layer
- The outline is set to Overprint
White Ink (Optional)
- Indicate the area where white ink should be applied on the topmost layer of your artwork
- This area is filled with a separate spot color named 'White_Ink'
- The White_Ink area is set to Overprint
- If you do not want anything to print on top of the White_Ink area, set it to Knockout
- Do not supply separate files for CMYK and White Ink. Place them on different layers in a single file
Step 1: You place an order on our website.
Step 2: Our prepress team reviews your file.
Step 3: Our production team prints and converts your pouches.
Step 4: Once ready, we ship your order and send you a tracking number.
Standard production takes 10–12 business days after file approval. Shipping typically takes 1–5 business days depending on your location and shipping method.
No, the instant pricing you see on the product page does not include taxes and shipping. To see the price that includes taxes and shipping, please proceed to checkout, where we will calculate the taxes and shipping cost based on your shipping address.
Each design must be placed as a separate item within your cart, but they can all be checked out together in one order.
The Upload Artwork button will only work after you fill out all the fields on this page to specify what you want for your order. Please ensure everything is filled out.
Please check the following:
- File format: Must be a PDF
- File size: Maximum 250 MB
- Page count: Must match your order (e.g. a pouch file should only have 1 page)
- Potentially corrupt file: Try resaving with different settings, renaming without special characters, and ensuring the file is fully exported
Please check your network connection, refresh your cache, refresh the page, and try again. If the issue continues, please contact our support team.
Please check your spam or promotions folder. If it's not there, please contact our support team for assistance.
Each size, material, or design variation must be submitted as a separate item, but they can all be checked out together in one order.
Upload artwork and add each item to your cart. Use the "add another item" button to continue, then proceed to checkout.
To achieve a window, we recommend ordering Clear PE + Gloss Lamination. Include white ink in your artwork under areas where you do not want a window so colors appear more solid. Please review the “Artwork Prep” section for white ink requirements.
We do not offer samples, but our minimum order quantity is 500 pouches, allowing you to place a small order to use as samples.
Yes, we offer pouch design services that include 2 concepts, 3–5 revisions, and a print-ready PDF. Visit our Packaging Design Services page for more information.
White ink can be used in two ways:
- As a base layer: Printed first so colors appear more opaque on non-white materials (clear or metallic).
- As white artwork: Allows white design elements on non-white materials.
Please review the “Artwork Prep” section for white ink file requirements.
If your desired option isn't available online, you can request a custom quote using our Get a Quote form .
Please contact our support team to arrange mailing a physical color sample. We will do our best to match your provided reference.
If your file does not meet our print-ready requirements, we will notify you with the reason. Your order will remain on hold until a corrected file is uploaded.
If you are looking for more information, we encourage you to visit our Support Center for more information.
If you need to reach out regarding your order, you can contact our Customer Support Team here or by calling 1-833-536-1183. Our hours of operation are Monday to Friday 8 AM to 5 PM EST.
If you need an option that is not available on our ecommerce ordering page, we may still be able to help you! Please fill out this form to get a quote for a custom order, and we will have one of our packaging experts reach out to you.
FDA 21 CFR 177.1630 compliant
PE:FDA 21 CFR 175.105, 175.300(b)(3)(xxx), 175.320(b)3iii, 176.180, 176.210, 177.1200 , 177.1210, 177.1350, 177.1520(a)(2)(i), 177.1520(a)(3)(i), 177.1520(a)(3)(i)(a)(2) , 177.1520(a)(3)(i)(c)(1), 177.1520(b), 177.1520(c)2.1, 3.1a, 178.2010(b) , 178.3120, 178.3297(e), 178.3400, 178.3750, 178.3860, 179.45 , 181.28, 181.29, FCN 1753
Conditions of Use:Conditions of Use B - H, as described in Table 2 of 21 CFR 176.170(c) For use in contact with nonalcoholic food. Not for use in contact with infant formula and breast milk but may be used in repeat use articles for feeding infant formula and human milk as well as packaging of powdered infant formula.
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