Versatile Packaging Labels and Stickers
Roll labels are printed on a continuous roll, making them easy to apply by hand or machine. They offer a clean, consistent look across packaging types like jars, bottles, pouches, and boxes-ideal for both small batches and large-volume production.
Performance, Presentation, and Convenience
Roll labels provide the speed and consistency your packaging line needs with visual appeal. Choose from a wide range of shapes, sizes, and finishes to create labels that elevate your brand while staying practical for production.
Flexible Options to Match Any Product
Willowpack offers premium label materials to suit your product and environment:
- Paper labels – cost-effective for dry, indoor products
- BOPP labels – moisture-resistant and freezer-safe with a premium feel
Customize with matte, gloss, or UV coatings, and choose from standard or custom shapes. Order as few as 25 labels or scale up to 100,000+, with your choice of wind direction and labels per roll.
Why Order Roll Labels from Willowpack
We make high-quality, professional packaging accessible for growing brands.
- No setup costs or plate fees
- Fast turnaround and low MOQs
- Instant quotes and easy online ordering
- Sustainably produced in North America
- Digitally printed for vibrant color and consistent quality
Used Across Industries
Willowpack roll labels are trusted by brands across:
- Food & Beverage – snacks, sauces, craft beverages
- Health & Wellness – supplements, vitamins, protein powders
- Pet Products – treats, food jars, care items
- Beauty & Personal Care – cosmetics, creams, oils
- Cannabis – oils, edibles, pre-roll containers
- Household & Specialty Goods – candles, soaps, detergents
- And more
File Settings
- File is in PDF format
- There is only one artwork per PDF (no multiple artworks in one file)
- Hidden layers are deleted
- Files are submitted with proper orientation (facing the right way)
Size
- Artwork size matches the size of the order plus bleed*
- Artwork contains bleed of at least 0.0625 inches around all edges
*Bleed is when the artwork extends outside of the trim line, acting as a safety margin in case there is slight shifting during the trimming process.
Color
- All artwork is in CMYK mode (no RGB or PMS). PMS is allowed only for dielines or white ink areas (see the 'Special Printing' section below)
- Black text must use CMYK values: C0, M0, Y0, K100
- Black design elements (non-text) should use rich black with CMYK values: C30, M20, Y20, K100
- If you select the 'Black Only' option, artwork should contain K only (no CMY or RGB), except for dielines or white ink areas
Design Elements and Text
- Recommended: No borders along the edge of your design
- Recommended: Vector-only design elements and text
- If non-vector images are used, they must be at least 300 DPI
- All text is outlined (not embedded), meaning it is vectorized
- File does not contain linked images, form fields, comments, or annotations
Custom Shape (Optional)
- Indicate the custom shape using a single stroke outline
- The outline is set to a separate spot color named 'Dieline'
- The outline is on its own layer
- The outline is set to Overprint
White Ink (Optional)
- Indicate the area where white ink should be applied on the topmost layer of your artwork
- This area is filled with a separate spot color named 'White_Ink'
- The White_Ink area is set to Overprint
- If nothing should print on top of the White_Ink area, set it to Knockout
- Do not supply separate CMYK and White Ink files. Place them in a single file on different layers
Step 1: You place an order on our website.
Step 2: Our prepress team reviews your file.
Step 3: Our production team will then produce your labels.
Step 4: Once ready, we ship your order and send you a tracking number.
Standard production takes 4–5 business days. Shipping time is 1–5 business days depending on where you are located and which shipping method you choose.
No, the instant pricing you see on the product page does not include taxes and shipping. To see the total price, please proceed to checkout where taxes and shipping are calculated based on your shipping address.
Each design must be placed as a separate item within your cart, but you can check them out together as one order.
The Upload Artwork button will only work after you fill out all the fields on the page. Please ensure everything is completed before uploading.
Please check the following:
- File format: Must be a PDF
- File size: Maximum 250 MB
- Page count: Must match your order (e.g. roll labels = 1 page)
- Potentially corrupt file: Try resaving with different settings, removing special characters from the file name, and ensuring it is fully exported
Also check your network connection, refresh your cache, and reload the page. If the issue continues, please contact our support team.
Please check your spam or promotions folder. If you still can't find it, contact our support team for assistance.
Each size, material, or design variation must be submitted as a separate item, but all items can be checked out together in one order.
Simply upload artwork and add each item to your cart. Use the “add another item” button to continue, then proceed to checkout.
Lamination (matte, gloss, soft touch) adds a protective film that increases durability and thickness. UV coating is a liquid-based finish cured with UV light that creates a matte or glossy appearance.
We do not offer samples, but our minimum quantity is only 25 labels, which can be used as samples.
Yes, we offer label design services that include 2 concepts, 3–5 revisions, and a print-ready PDF. Visit our Packaging Design Services page for more information.
If your desired option isn't available online, request a custom quote using our Get a Quote form .
Please contact our support team to arrange mailing a physical color sample. We will do our best to match your provided reference.
White ink is used for printing white designs on non-white materials or as a base layer to make colors appear more opaque on clear or metallic labels. Please review the Artwork Prep section for requirements.
If your file does not meet print-ready requirements, we will notify you with the reason. Your order will remain on hold until a corrected file is uploaded.
If you are looking for more information, we encourage you to visit our Support Center for more information.
If you need to reach out regarding your order, you can contact our Customer Support Team here or by calling 1-833-536-1183. Our hours of operation are Monday to Friday 8 AM to 5 PM EST.
If you need an option that is not available on our ecommerce ordering page, we may still be able to help you! Please fill out this form to get a quote for a custom order, and we will have one of our packaging experts reach out to you.
FDA 21 CFR 177.1630 compliant
PE:FDA 21 CFR 175.105, 175.300(b)(3)(xxx), 175.320(b)3iii, 176.180, 176.210, 177.1200 , 177.1210, 177.1350, 177.1520(a)(2)(i), 177.1520(a)(3)(i), 177.1520(a)(3)(i)(a)(2) , 177.1520(a)(3)(i)(c)(1), 177.1520(b), 177.1520(c)2.1, 3.1a, 178.2010(b) , 178.3120, 178.3297(e), 178.3400, 178.3750, 178.3860, 179.45 , 181.28, 181.29, FCN 1753
Conditions of Use:Conditions of Use B - H, as described in Table 2 of 21 CFR 176.170(c) For use in contact with nonalcoholic food. Not for use in contact with infant formula and breast milk but may be used in repeat use articles for feeding infant formula and human milk as well as packaging of powdered infant formula.
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